Sell like crazy with highly-targeted Facebook ads and creatives.
Welcome back from Outer Space” is what we would say to anyone who doesn’t realise the unlimited potential for sales on social media.
As of April 2022, there were 4.65 billion social media users around the world, making up a whopping 58.7% of the world’s total population.
THAT’S THE POTENTIAL OF SOCIAL MEDIA FOR SALES!
In fact, at Inc. Digital Australia we find it pretty hard to understand why a business would not be using social media to market their products or business. Take a look at these benefits:
- Increased brand awareness. People can’t buy your products or use your service if they don’t know you exist.
- Increased traffic to your website. It’s just a single click from a social media post to your website.
- Improved search engine rankings. The more traffic to your website, the higher your Google ranking.
- Higher conversion rates. Not everyone who visits your website will purchase something. However, more traffic to your website means a potential increase in the number of people who DO make purchases.
- A more intimate relationship with your customers. People tend to buy from businesses they trust. You do it, too! Social media allows the buying public to interact with you and create a bond.
- Increased brand loyalty. If customers feel a connection to your business, and they enjoy using your product or service, they will come back again. And again. And tell their friends about you.
- It’s cost-effective. Why splash out like a deranged Lotto-winner on other forms of advertising when a strategic social media post is wider reaching and brings your business more traffic per dollar spent. It’s not rocket science!
- Gain market insights. People love sharing their opinions – some more than others – but you can gain valuable knowledge from these opinions, such as what your most popular products are, and those that perhaps should be kept ‘below the fold’.
How can Inc Digital help boost your business into the stratosphere?
- Paid Social Media advertising on Facebook and Instagram. If you want a cost-effective Facebook or Instagram advertising campaign
that leaps from the screen into the hearts and minds of all those potential customers out there, let us dazzle you with our ideas.
Did you know 54% marketers stated that video is the most effective form of social media advertising?
Contact Inc. Digital Australia today to explore the unlimited potential of social media marketing.
Frequently Asked Questions
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Why are Facebook Ad Campaigns important for my business?
Facebook Ad Campaigns are paid advertising initiatives on Facebook’s platform. They are vital for marketing agencies because they provide a powerful tool to reach specific audiences, increase brand visibility, and drive conversions for their clients.
How do we create successful Facebook Ad Campaign for clients?
To create a successful Facebook Ad Campaign for clients, we follow these steps:
- Define clear campaign objectives and KPIs.
- Thoroughly research and understand the client’s target audience.
- Craft compelling ad creatives tailored to the audience.
- Set an appropriate budget and schedule.
- Continuously monitor and optimize the campaign for better results.
What types of Facebook Ad creatives are most effective?
Effective ad types for marketing agencies include:
- Video ads for storytelling and engagement.
- Lead generation ads for capturing prospect information.
- Carousel ads for showcasing multiple products or services.
- Conversion ads to drive specific actions on the client’s website.
How can a marketing agency measure the success of my ad campaign?
Success can be measured using metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and the number of leads or sales generated. The choice of metrics depends on the campaign’s goals.
How can audience targeting be optimised for Facebook Ad Campaigns
Marketing agencies can optimise audience targeting by:
- Creating detailed customer personas.
- Using Facebook’s audience insights for data-driven decisions.
- Experimenting with different audience segments.
- Utilizing retargeting to re-engage previous website visitors or customers.
What's a recommended budget strategy for Facebook Ad Campaigns
The budget should align with campaign goals and client expectations. Start with a budget that allows for testing and optimization. As campaigns prove successful, consider scaling up budgets to maximize results. It’s essential to balance budget allocation for ad spend and agency fees.